What to do if your communication isn't effective enough

grammar writing Sep 10, 2020


Do you feel like your communication isn’t effective enough?


I challenge you to consider the Classical Trivium, which is what I use to teach my clients how to write books compellingly, and master it.


The Classical Trivium is made of three intertwined disciples: grammar, logic, and rhetoric.

They are all equally important. For example, if you only master grammar, but not logic and rhetoric, your communication is nonsensical. You say or write things that are grammatically correct but that don’t add up.


On the other hand, if you have a strong grasp of logic, but you don’t master rhetoric and grammar, you come off as mechanical and difficult to understand. There is no style, no structure.


On the other hand (is that a phrase?), if you only master the art of rhetoric, and you downplay logic and grammar, you are engaging in sophism. You’re like the sleazy sham wow commercials.


I’m exaggerating, but you get the point.


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What to do if you keep getting busted by the grammar police

books grammar writing Sep 10, 2020


Do you keep getting busted by the grammar police?


I know how annoying it can be when you’re trying to write something as a non-professional writer, and your work always comes back from your writer friend or editor with significant edits.


In this video, Russell Brunson and Dean Graziosi talk about their experiences writing books. Graziosi recalls how he paid a lump sum to a ghostwriter, who write him a book Graziosi never released because he hated it.


Brunson mentions how he received a manuscript back from an editor with so many edits he couldn't even hear his voice. He said he would rather sound like himself than be gramatically correct.


Here's the problem: we were taught grammar in a way that makes it nearly impossible to find our writer’s voice AND be grammatical at once. 


Most of the time, we’re taught grammar — by teachers or books — from a negative perspective. We’re told what not...

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