Writing and publishing a book is a catalyst for experts growing their business or career. Not only does a book increase revenue, but it also allows for greater impact. Most experts seek to write a book at one point or another throughout their careers.
The problem experts tend to face, however, is that they do not know where to start and how to do it. Although you can easily overcome the challenge of writing a book with a writing coach's help, you still need to ask yourself one crucial question: are you ready?
Investing in Writing
Like any other investment, the sooner you can write and publish a book the better. However, the writing and publishing processes require some time and focus. There are some prerequisites to writing a book.
The return on investment may be great, but you still need to be in a position where you can write and publish the book successfully. For some experts, it may not make sense to write a book right now — though it might be later on in their career.
Here are some screaming signs that you're ready to write a book:
You’ve spent years developing your expertise, and even though you’ve become extremely knowledgeable in your field, you feel that still have so much to learn.
You shouldn't write a book unless you have genuine expertise and can help your audience. That said, you should also feel hungry to learn more about your field. Writing a book is not only about teaching your audience, but it is also about learning from the writing process.
The ideas you used to think about are becoming more of a weight, but you have no idea how to go about the process.
Many experts think they should be natural-born writers in order to write a book. This couldn't be further from the truth. It is much better to be a practitioner in your field than an observer to write a value-packed book. You can always learn how to write a book, and it is easier than you think.
You’re in a place where your career/business is satisfying and paying well, but you feel like there’s more out there for you.
You should be in place of relative abundance before undertaking writing a book. If your expertise barely allows you the pay the bills, it likely does not make much sense to start writing a book. Writing a book represents the third level of expertise, impact. The first level is survival and the second is growth.
If you are not making a reasonable income from your expertise, you should focus on growing as an expert.
You would welcome the opportunity to increase your impact by being to share your expertise/message with more people.
You will benefit the most from writing a book if you feel hungry to share your message with as many people as possible. Although increasing your revenue is an attractive reason for writing a book, you also need motivation that goes beyond yourself. The writing process is a rewarding one, but it does require you to have a vision.
You consider time as one of your most precious — if not your most precious — resource, and you’re wanting to invest it in the most meaningful projects possible.
Many experts see time as their enemy when it comes to writing a book. Time, in fact, is their ally. If you view your time as your most precious resource, you should invest some of it to write a book. Writing a book, ultimately, will buy you back more time than you've invested by increasing your revenue and moving to new levels in your career.
You want to become the most compelling version of yourself and grow into an even better spokesperson for the ideas you have.
Writing a book will increase your revenue and impact in different ways. One of these ways is by turning you into your most compelling self. Writing clarifies thinking, and it makes you more eloquent. By writing a book through with the right process, you will be a better thinker and speaker — which will increase your opportunities.
You are coming to the realization that you’re mortal but your ideas don’t have to be, and you are wanting to leave something behind.
Your book does not necessarily need to be your legacy, but it certainly is something worth leaving behind. As an expert, you've grown unique expertise. Although humans don't last forever, ideas can. If you sometimes catch yourself thinking about where your expertise will go after you leave, you likely are ready to take the big leap.
To recap, although writing a book is a rewarding process with a great return on investment, you need to make sure you are in a good position to write a book that will be profitable. However, that is all you need. You do not need to be a natural-born writer, nor do you need to have perfect grammar. What you need is the eagerness to learn and the drive to take your career or business to the next level.
Ready to propel your career/business to new heights with a book?