Rose Carmen Sustiguer is a life coach, trainer, and entrepreneur based in the Manila metro area, in the Philippines. Through her business, Passion2Purpose, she helps organizations strengthen their communication and team synergy through transformative and experiential coaching programs. Rose is a certified member of the John Maxwell Team and is currently completing a MA in Communication at Ateneo de Manila University, one of the leading academic institutions in the Philippines.
Before we started working together, Rose had been experiencing difficulties writing her master’s thesis on the effect of COVID-19 on Christian missions and their use of virtual communication. Despite years of studying and using English as a second language, Rose found herself stuck writing her thesis. She didn’t have strong enough foundations to complete such a significant project. She frequently experienced writer’s block, didn’t feel confident with her academic writing skills,...
Angela Reid is a qualified chef and a digital marketing expert based in Canterbury, New-Zealand. During her career, she’s worked in restaurants, hotels, and franchise food businesses across New-Zealand and the United Kingdom. She is also trained as a digital marketer and works at ClickFunnels, a leading U.S.-based direct response marketing company. Her whole life, Angela has been passionate about the food industry. She is currently building her business creating content for artisan food businesses.
Before we started working together, Angela had always liked writing. She wanted to build a meaningful business using her digital marketing expertise to help food artisan businesses. Early in her life, however, a few terrible English teachers made her experience writing unpleasant. As she pursued a career in the food industry, Angela never thought much of writing as a professional vocation.
Following her career as a chef, Angela learned various digital marketing skills....
Dr. David Diehl has been involved with people development for nearly 45 years. He has extensively studied and researched human behavior and learning, and has delivered inspiration, motivation, education, and meaningful insight to a variety of audiences. He makes every one-on-one coaching session relevant, and every event a memorable experience. He does this by placing a large emphasis on delivering active and engaging, actionable content.
When we started working together, Dr. Diehl had recently retired from the Houston Community College, where he worked in various academic and executive roles for close to 15 years. He was also growing his professional coaching business, which he had launched to stay involved in people development. Despite a lifetime of successes as well as numerous academic and professional achievements, Dr. Diehl couldn’t bring himself to write the book he had long wanted to. He wished to write a book that encapsulates the experience, knowledge, and...
I have something to confess to you.
Some may be turned off by it at first but, should you follow me until the end, you’ll be rewarded with insights into what’s made me successful as a writer and writing coach.
I am a conservative.
This is not a political argument. This is a philosophical one. As a writer, as a writing coach, I am conservative. My process is old-school; it's grounded in ancient teachings.
Why? Because history doesn’t lie, and humility is the best policy. For centuries, people have developed the disciplines that make for great writing (grammar, logic, and rhetoric.)
For centuries, people have had a massive impact using these three disciplines known together as the Trivium. They have studied, refined, and executed the Trivium and achieved great success.
The clients I work with are amazed by how the Trivium changes them. Put like this, though, it may be unclear why that...
People hate my guts when I argue with them.
And it’s because I’ve learned a little secret everyone should use to write their book and become an expert in their field.
So, last night I got into a heated debate with my parents.
That’s very typical in my family — no big deal — and I’ll spare you the details of the argument. For context, we started talking about economics and then the debate went to a bunch of places.
We went as far back as the Big Bang, if you're curious to know.
Anyway, I had a very clear point to make. It was nothing too controversial, nothing too provocative. But it was a point that’s arguable...
... which is why we were arguing over it. Ha!
But my parents kept taking some points of my argument, assuming what I thought, and argued over those very points. In some cases, these mini-debates were legitimate. In some others, they weren't.
When we write or speak,...
Triggering people and getting judged is necessary for writing success.
If you’re wanting your audience to hear your message, your best bet is to make yourself prone to judgement and being embarrassed.
Because negative emotions get people to pay attention to our ideas. When you provoke, you give your audience a chance to hear your message or learn from your expertise.
You make them assume something about you or what you think. You make them angry. You contradict something they dearly believe in. But, in the end, your point is more subtle than that provocative statement…
… which your readers will have ample time to find out by reading your text. And, trust me, they will because once they think they’ve “got you,” they will want to confirm they’re right.
Soon, however, they find out they’re half right, if right at all. Now they are forced to conclude you are not who they thought you were....
Do you feel like your communication isn’t effective enough?
I challenge you to consider the Classical Trivium, which is what I use to teach my clients how to write books compellingly, and master it.
The Classical Trivium is made of three intertwined disciples: grammar, logic, and rhetoric.
They are all equally important. For example, if you only master grammar, but not logic and rhetoric, your communication is nonsensical. You say or write things that are grammatically correct but that don’t add up.
On the other hand, if you have a strong grasp of logic, but you don’t master rhetoric and grammar, you come off as mechanical and difficult to understand. There is no style, no structure.
On the other hand (is that a phrase?), if you only master the art of rhetoric, and you downplay logic and grammar, you are engaging in sophism. You’re like the sleazy sham wow commercials.
I’m exaggerating, but you get the point.
Do you keep getting busted by the grammar police?
I know how annoying it can be when you’re trying to write something as a non-professional writer, and your work always comes back from your writer friend or editor with significant edits.
In this video, Russell Brunson and Dean Graziosi talk about their experiences writing books. Graziosi recalls how he paid a lump sum to a ghostwriter, who write him a book Graziosi never released because he hated it.
Brunson mentions how he received a manuscript back from an editor with so many edits he couldn't even hear his voice. He said he would rather sound like himself than be gramatically correct.
Here's the problem: we were taught grammar in a way that makes it nearly impossible to find our writer’s voice AND be grammatical at once.
Most of the time, we’re taught grammar — by teachers or books — from a negative perspective. We’re told what not...
Writing and publishing a book is a catalyst for experts growing their business or career. Not only does a book increase revenue, but it also allows for greater impact. Most experts seek to write a book at one point or another throughout their careers.
The problem experts tend to face, however, is that they do not know where to start and how to do it. Although you can easily overcome the challenge of writing a book with a writing coach's help, you still need to ask yourself one crucial question: are you ready?
Investing in Writing
Like any other investment, the sooner you can write and publish a book the better. However, the writing and publishing processes require some time and focus. There are some prerequisites to writing a book.
The return on investment may be great, but you still need to be in a position where you can write and publish the book successfully. For some experts, it may not make sense to write a book right...